Released on = March 18, 2007, 12:15 pm

Press Release Author = Judy Mulkern

Industry = Small Business

Press Release Summary = The recent Aqua Teen Hunger Force prank really stirred
things up in Boston and around the country. When a simple minded off color cartoon
becomes a potential bomb delivering terrorist what is one to do? Can we feel safe
anywhere these days if the marketing department of cartoons are stirring the
public\'s fear?


Press Release Body = The marketing prank caused some class delays at a Boston based
Brazilian Jiu Jitsu School located at Beacon Hill Athletic Clubs. Paul Bratslavsky,
Brazilian Jiu Jitsu coach and Super-Kids Karate teacher (roycegraciejiujitsu.com and
superkids-karate.com) said \"we are good at rolling with the punches here at Boston
Gracie Brazilian Jiu Jitsu so it did not impact us too much, but I understand some
people around Boston were pretty scared.\"

Danbury Brazilian Jiu Jitsu coach Tony Butler is no stranger to fear: \"as an
infantry officer and Army Ranger in Iraq I taught my soldiers to keep breathing and
to stay positive.\"

Jim Hughes from Royce Gracie Jiu Jitsu is also a clinician at the Oasis for Wellnes
(Hartford exercise program for people with medical issues) and faculty member of the
UCONN Medical School for his work in Mindfulness Based Stress Reduction. He explains
\"in my work now, and in my previous work at the UMASS Stress Reduction Clinic, we
taught our clients to improve their health and wellbeing by staying connected with
their breath and not believing everything the mind was chattering away about. The
funny thing here is that that is exactly what we teach people in jiujitsu.\" Jay
Bell, Also a Brazilian jiujitsu coach in Boston and a NAGA tournament champion
noted: \"jiu-jitsu is a means of working with the body and mind to achieve a greater
level of awareness; it is the key to my success in competition and life in general.\"

Mr. Hughes also reports: "I have been at Royce Gracie\'s side at many events, people
often ask him how to stay relaxed and deal with fear, he explains \'just keep
breathing out\' when it comes to dealing with difficult situations both on and off
the mat. Its simple, but focusing on the out-breath really works."

Jim Harpe, BJJ and Sabaki coach in Agawam MASS, says \"the best way to overcome fear
is to remain positive and remember that every situation, no matter how problematic,
can and will, make you stronger.\" Mr. Harpe is also a social worker in the court and
in private practice where he helps families in distress. He has seen a lot of people
make it through difficult situations by following this advice.

Josh Hesser, karate and Brazilian jujutsu self defense teacher by day and grappling
competitor (NAGA and Grapplers Quest) as well as motorcycle racer by night says:
"The hardest part in any competition is the anxiety leading up to the event, so I
just stay focused moment to moment on what I am doing and I don\'t get too caught up
in thinking about future outcomes."

Tim Mullany, Royce Gracie Jiu Jitsu enthusiast and CEO of The Blue Turtle, a new
family oriented sports and gaming restaurant in Manchester CT\'s Buckland Hills Mall
(PlayatBlueTurtle.com) says: "Fear and anxiety exist in all parts of life. It is
important that we surround ourselves with good supportive people and focus on our
goal, that is what the Blue Turtle is all about, family, friends and fun. Plus, the
proceeds benefit a great cause (the Mystic Aquarium)."

Lou Rodriguez, BJJ coach in a new Royce Gracie Jiu Jitsu seminar business in Puerto
Rico said "staying alert and paying attention is always the best policy." He should
know, he taught US Marines how to cope with some pretty difficult situations in his
role as an anti-terrorism squad leader in the military.

Josh Finkelstein, Chief Technology Officer for CrucialNetworking.com is a Gracie Jiu
Jitsu and Aikido practitioner. He was actually in the World Trade Center on 9/11. He
reports that intuition and trusting his instinct, both benefits of good martial art
training, is what helped him stay relaxed and immediately react and make for the
exit. Unfortunately, that is something others around him did not do. Finkelstein\'s
instincts helped him escape just one minute before the second plane hit the
building.

In the end it appears that attitude, attentiveness, and the desire to remain
positive is the foundation of what helps these Brazilian Jiu Jitsu coaches and
practitioners stay calm and focused even under difficult and fearful circumstances.




Web Site = http://www.gracie-jiu-jitsu.com

Contact Details = Jim Hughes and Royce Gracie
www.gracie-jiu-jitsu.com
262 Park Road
West Hartford CT 06119